Wednesday, November 11, 2009

What is Your Internet Strategy?

We all start out with good intentions when we decide to build a website for our business.

But if you fail to plan, you are planning to fail.

The sad truth is few businesses have a well thought out website business strategy.

Most know that having a business website can be important to increasing their business bottomline, but few will see any significant improvement in increased sales or profit unless they have a well thought out online business plan.

Finding the time to develop an effective internet strategy can be difficult and time-consuming if you don’t know the right questions to ask. There are so many other things in your business that require your attention, it can be tempting to push ahead with building a website before taking the time to prepare.

But without a clear strategy in place, poor online business decisions can put an added drain on your already strained budgets, and can even be the difference between staying in business or closing up your doors.

To be effective, your website and online marketing strategy need to be part of your overall business goals and objectives. It needs to be aligned with your current offline business plan and strategies so your online tactics work with your business and not against it.

Once you know where you want to go, your path to get there becomes very clear and the tools that will help you get there become even clearer.

Here’s to Your Online Success!

Betty Walker, the Wise Web Lady