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Marsha Marsiglio
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Getting it Together:
With the New Year the stores are once again filled with every organizational device imaginable. Storage boxes of all sizes and shapes...gadgets to make your life easier and less cluttered, and books on how-to-do it all in the New Year. Yet, I've found one thing missing. There is no one telling us to think-big. There are plenty of books with coping with the recession, and how to find jobs and even experts telling us that the recession is over. Tell that to the jobless in Southwest Florida, where I reside. I don't think they will be in total agreement. Yes, the recession has eased a bit but there is a long way to go. One way to ease ourselves away from a recession-mentality is to point our expectations toward our willingness to think outside of the box.
Shoot for the Top
I've always been a big-thinker. That is the way I am wired. When I was in school I considered many jobs as possibilities but each had an outcome and the only real goal was the top position. Coming from a family of entrepreneurs it makes sense that I would follow in their footsteps. With owning your own business comes the risks as well as the reward. Whether or not you own your business there is always something to strive for...and aiming for the top shows you are not afraid of hard work and the sweat that goes into a job well done.
For me (as a past educator) everything boils down to an understanding of the vocabulary and the sense that we are on the same page. Thinking big can mean many things and to each of us something different. Here is the sense in which I think of when talking about this ideal.
Thinking big includes:
Not sweating the small stuff
Doing a job to the best of your ability
Doing a job even when it is not your job
Getting things completed by the deadline
Thinking outside of the box
Over delivering on a project
Working hard and not looking at who else is or is not working hard
Not worrying whose idea it was, only how the idea came to fruition
Do you see where I am going with this? Thinking big is getting the job done, by the deadline (self imposed or external) and doing it to the best of your ability. In the past posts on this blog I've been talking about blogging. Use this idea of thinking Big on your blog. Why? Well, in order to obtain readers you need to offer them something they want to come back for...and come back...and tell others...and continue to return. In the next posts I will be sharing about other social media outlets and the pros and cons of each.
In the mean time, begin the New Year by thinking B-I-G...and let us know how you plan to use your big plans in the new year!
You can visit Felice on her website at http://www.InformationInANutshell.com
Okay, so you've decided to write a blog. What are you going to do with it? Have you created a plan? Many times blog posts are random, the thought of the day, or perhaps as piece of someone's mind. What keeps the reader coming back for more? This is a much discussed topic around the water cooler of internet gurus (virtual cooler of course). Here is the answer: sought after information.
In analysis of good blogs I have found a current thread. The popular blogs are all giving readers something they want, good information about a topic. One of my favorite blogs is written by a literary agent from CA, who has around 2500 followers. He gives very good information and he interacts with those who post on his blog. He answers questions, clarifies points, and when his audience recommends he changes his blog post to include a vital point he forgot, he adds it.
Decide on your focus. Yes, you can change this. A blog, after all isn't a book...but it is an article (well, a short article). Therefore you should have a focus of what you want your blog to accomplish. Here are some questions you can ask yourself:
More Traffic to Your Blog
by Felice Gerwitz
So, you have a blog. You took the time to format, check and double check those keywords. And you find that you don't have any blog traffic. How do you get people flocking to your blog? Advertise. How?
The Problem:
Many people approach blogs in the opposite way that they approach other business ventures. No one would think about opening a store front and then letting people know about it. There would be all kinds of promotions, grand-openings, announcements, and/or print ad campaigns to let people know about your new business. It is no different online. One of the best was of getting more traffic to your blog is by advertising, and I don't mean click ads although they can be effective, they are costly. Yes, you need a blog in order to advertise it, but once you do, all your other social network and print ads need to be in place.
The Solution:
Let your facebook, Twitter, LinkedIn and other social network followers know about your blog. Use blog widgets to allow your readers to send the information about your blog, easily to their social network sites.
Twitter and Facebook users are always looking for good content for their followers. A blog post that is a good read will be happily tweeted by your followers. Create a link so that the reader can easily do this with a push of a button. There are all types of add ons for your browser that make this easy. We will discuss some of these application in future posts on using social networking.
Other Quick Ways to Get More Blog Traffic
Part 1
Mastering Time:
Time is the number one commodity we own and the most valuable. In order to run our businesses and become the most efficient we need to master the time-monster. It eats away at so much of our day. I think the last time I heard someone say, “Time just goes so slowly,” was a childhood friend as we awaited the approach of Christmas. We all want to learn short-cuts, what works, and how to minimize our time online and get more bang for the buck!
Social Networking: Time Thief
As I determine the biggest time robber in my daily life the finger squarely points at social networking, online. Several years ago everyone in my business (I’m an author), jumped in squarely with both feet and took off running. Some of them stumbled, shook off the dust, and took off again. Others sat right where they fell and decided never to get up again. I took the cautionary and scholarly approach, I studied. Not only did I study social networking for almost two years, keeping up with the head dizzying trends, but I joined several social networking membership sites. The old adage you get what you paid for was correct. I received much for the thousands of dollars I invested.
Wisdom in Your Approach to Social Media
What I learned was to be cautious, to be smart, and to be on the cutting edge. One of the things, surprisingly missing from my classes, was to be a friend. Yes, value was mentioned, in “value laden posts”, or “value driven offers”, but none of the classes I took really discussed the nuances of being a friend, first and foremost. All of marketing boils down to one important ingredient: relationships. We like doing business with people we trust, products we like, or helpful individuals.
Be a Friend First
If you learn nothing else about the business of social networking, please know that being a friend and being trustworthy should come foremost in your dealings. No one would believe the marketing ploy with headlines blazing, “Hi! I’m Trustworthy! Give me Your Money!” Yet, everyday we see posts from people wanting us to join a membership site, purchase an eBook or opt-in to one more mailing list (giving our overtaxed email address and name) to receive a worthless eBook product. Unfortunately, these people have given all online marketers a bad name.
The Big-4: Blogging, Facebook, Twitter and LinkedIn
In the next few posts we will discuss the nuances of social networking and etiquette, online. We will discuss what I term the Big-4. For me they are Blogging, Facebook, Twitter and LinkedIn. If you don’t know what they are, go ahead and study them. I also urge you to proceed with caution. Remember, the internet is a great place but news travels fast. You will want to set up some precautions and check those security features on you online accounts. If unsure it is better to be cautious.
Here are some tips I have gathered lately about creating a Blog. If you have not entered the world of Blogging but have a website you will want to see if you can enable an RSS feature. Without becoming too technical, this is a way for your information will be updated and sent to subscribers. Feed features are one of the key reasons blogs are so powerful. Your information (if worthwhile) can be accessed easily by readers.
Your Customer Base
A blog is a place to point your customers so they can get to know you. In the arena of social media we are told to not even try to sell unless you have thousands (yes, thousands) of contacts. To begin to attract more customers, you should make sure your blog includes:
Keyword rich content: give the search engines something to find that is keyword specific
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