Showing posts with label internet strategy. Show all posts
Showing posts with label internet strategy. Show all posts

Thursday, March 11, 2010

0

Will Desktop Computers Soon be Extinct?

In this recent article, one of Googles European executives predicts that desktop computers will be a thing of past within 3 years!

In a more in depth view, this second article elaborates on this statement and gives us a bit more insight on how far we've come in technology and how it has changed how we live and run our business.

As you go about your day of running your business, are you embracing technology and using the internet to help you increase your business, or are you resisting the change that the world wide web can bring you?

If you are serious about growing your business and keeping up with your competitors, a well-planned, professional website is no longer a niceity, but a necessity. Your website is your online homebase for all of your online activity in social media, blogging, etc. And even your local customers have come to expect you to have some kind of online presence for them to find your phone number, email, or address.

Now, we may not all be kicking our desktops to the curb in the next few years, but it certainly is a sign of the up and coming times, that the internet is here to stay and affecting our work and lives in ways that not even the industry experts could have predicted.

Here's a couple of quotes from the one article that may make you smile:

"A 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us."
-- Western Union internal memo circa 1876

"Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night."
-- Film mogul Darryl F. Zanuck of 20th Century Fox, in 1946

Where will you be when the desktop computer goes away? Will you already have your online presence established? Or will you be scrambling to compete in an internet age that can't find you or doesn't know how to contact you?


Here’s to Your Online Success!

Betty Walker, the Wise Web Lady
Cape Coral, FL Empowered Networking Chapter

http://www.wiseweblady.com/
http://www.ccstechpros.com/
bettywalker@wiseweblady.com

Wednesday, December 2, 2009

0

ABC's of Blog Feeds and Submissions

Blog Post Feeds
by Felice Gerwitz 




We will build it and they will come is truly the stuff of movies. You can build it but they won't come unless your blog is syndicated. What is syndication? It is an air-wave or channel that your blog runs on so that others can find it, or "stumble-upon" it. Having a blog go "live" that is on a feed of its own is normally taken care of through your blog platform, whether it is blogger, wordpress or your own website blog. Yet, having an RSS feed and letting other directories know about your blog is a good idea and can increase your readership.

Blog Directories or Search Engines


One way to list your blog is to do a search of the top blog directories and submit your blog. Here are a few that I have used:

Blog Catalog
Technorati
Stumble Upon It
Search Engine Directories Yahoo/ Google
My Blog Log


Blog RSS  Feed Submission

FeedBurner
RSS Network
2RSS
RSS Mad

Of course visiting other blogs, and posting a comment is a good way to get interaction. I have recently tried, using marketing strategy to use social networks to get the word out. This is a very good way, as well. Do you find one directory especially helpful? Have you noticed a jump in your visits after submitting your RSS feed? If so, share the link, or result information with us.

Wednesday, November 11, 2009

0

What is Your Internet Strategy?

We all start out with good intentions when we decide to build a website for our business.

But if you fail to plan, you are planning to fail.

The sad truth is few businesses have a well thought out website business strategy.


Most know that having a business website can be important to increasing their business bottomline, but few will see any significant improvement in increased sales or profit unless they have a well thought out online business plan.

Finding the time to develop an effective internet strategy can be difficult and time-consuming if you don’t know the right questions to ask. There are so many other things in your business that require your attention, it can be tempting to push ahead with building a website before taking the time to prepare.

But without a clear strategy in place, poor online business decisions can put an added drain on your already strained budgets, and can even be the difference between staying in business or closing up your doors.

To be effective, your website and online marketing strategy need to be part of your overall business goals and objectives. It needs to be aligned with your current offline business plan and strategies so your online tactics work with your business and not against it.

Once you know where you want to go, your path to get there becomes very clear and the tools that will help you get there become even clearer.

Here’s to Your Online Success!

Betty Walker, the Wise Web Lady
http://www.wiseweblady.com/
http://www.ccstechpros.com/
bettywalker@wiseweblady.com