Sunday, January 3, 2010

Another Sales Representative - Your Ads!

In a three part series on Sales Ads, I will give you some food for thought on what your ad is doing for you, what your ad should contain, and elements to make your ad better. So let's talk about what your ads should do.
So sales ads can be thought of as a sales rep for your business. When we network, the members of our networking circle, such as Empowered Network, are our marketing team, right? So your sales ads should be considered as part of your sales force. And one thing a company has is its first impression! You get one chance to make that first impression, so when you do it those that represent you, have the responsibility of delivering your expectations. We often teach our networking circle about what we do, and when we consistenting support one another and build repour that will build more opportunities.
However with a sales ad, You only get a short time frame to make the impression that is favorable for you, with a reader. You need to have an ad that will maximize the space, and the impact is crucial to its success. But first you should consider the objectives you want to achieve. Who is your target market? Are you in the right publication for that? What image and message do you want to convey? Have you considered the essential item you want the reader to know about your service?

Take a moment and think about the target audience you are placing the ad for. Have you considered what your service will do for them? Can they recognize the concept you are delivering? If you keep it simple and only provide limited facts, it is less confusing this way and it will have them also needing to contact you for more information.

This will give you enough to get started thinking about your ad. In my next post, I will provide you with a list of several things your ad should strive to do. Let me know if you have any questions I can help answer for you.